Me: “I’m just popping into Olive Young for sunscreen.”
Also me, 40 minutes later: holding a basket, three 1+1 deals and a Hello Kitty body lotion I did not plan for. 🧺
Quick answer: Look for the black “올영 PICK” (Olive Young Pick) signs. That’s Olive Young telling you what it wants you to buy this month. In the Seoul store I visited at the end of September 2026, the October themes were autumn makeup, an “everything shower” body routine, a hwajalmeok (makeup-ready skin) routine and barrier care for the season change.
I photographed 5 displays in Seoul at the end of September 2026 and checked Olive Young’s online ranking on 30 September. Nobody paid for this post, and yes, staff had to politely walk around me. Twice.
Jennie’s self-care routine, because October is for main characters
Before we shop: Jennie’s own channel has a whole self-care routine video, and it is the energy I’m bringing to this basket.
What is “Olive Young Pick”?
올영픽 is Olive Young’s monthly curated promo. In stores it’s the displays with a black “올영 PICK” header. Online it shows up as a tag in product names, like “9월 올영픽” (September Olive Young Pick) in the online ranking. It follows the Korean seasons closely. Just don’t read it as a neutral review, it’s a store promo, bestie.
1. “Autumn Color Diary”: October makeup
Warm pinks, browns and milk-tea everything.
Brands on the poster: CLIO, colorgram, fwee and Uriage. Palettes, lip products and blush pots in that muted-rose palette Korean makeup loves every autumn. Korean autumn shades lean soft and cool-ish, so if your skin is very deep or very warm, swatch first.
2. “Have an Everything Shower”
This one had an actual doormat. On the floor. I respect the commitment.
The mat said “머리부터 발끝까지 풀케어 샤워,” a full-care shower from head to toe. Shelves had Johnson’s body lotion in Hello Kitty packaging, UNOVE hair care, LABO-H scalp shampoo and Cetaphil. Body and hair care is the most underrated Olive Young category for visitors, but big bottles are heavy and liquids over 100ml can’t go in your hand luggage.
3. The hwajalmeok (화잘먹) routine
If you learn one Korean beauty word this month, make it this one.
화잘먹 means skin that makeup sits well on. The display built a 4-step routine: a moisture mist, a face pack, a sun serum and a gentle cleansing milk. MENOKIN’s bubble mask was #6 in Olive Young’s online skincare ranking on 30 September. Full breakdown: what hwajalmeok means and how to copy it.
4. Barrier care everywhere (환절기 season)
Korea treats season change like a skin weather warning.
One display said “Season change! Rebalance your skin!” with Hanyul, Mediheal and Torriden Dive-In cream. Another, under “Advanced Derma,” warned of a “collapsed skin barrier” with Easydew, Rejudex and Dongkook. My guide: what Koreans buy when the seasons change.
Bonus: the store manager’s picks
A little black rack labelled [점장추천템], “store manager’s recommended items”: Euthymol toothpaste sets, Mediheal pads and cleansers. Toothpaste is a weirdly great souvenir: light, cheap and very Korean pharmacy.
Not in Seoul? What I’d buy online
Promo sets mostly stay in Korean stores, but the products themselves travel.
- CLIO Pro Eye Palette (the brand leading the autumn makeup display): Amazon
- Torriden DIVE-IN Soothing Cream (100ml) (the cream on the barrier-care display): Amazon · iHerb (10% off with code PNF305) · Stylevana (10% off with SV15SEOULBD, or 15% off $59+ when logged in)
- Mediheal Madecassoside Blemish Pad (100 pads) (on the barrier shelf and the manager’s rack): iHerb (10% off with code PNF305) · Stylevana (10% off with SV15SEOULBD, or 15% off $59+ when logged in) · Ulta
Discounts depend on your cart and the store’s current terms, so check the final line at checkout. In the US, Olive Young Global no longer ships to the US and there’s a separate US store.
Ordering from Korea? Math giving you a headache? Plug your cart into my door-charge calculator and see what customs may add before you pay.
My Olive Young Pick checklist
Screenshot this before your Seoul trip. Future you says thanks.
- Read the sticker, not just the price. “1+1” is buy one, get one. “기획” means a promo set, often with minis or a refill.
- Check the small electronic price tag on the shelf edge. Sale prices change often.
- Swatch makeup. For skincare testers, ask staff.
- Bring your passport and ask at the counter about tax-free.
- Mind your suitcase. Body lotions get heavy fast.
Displays and prices change often and vary by store. Photos taken in Seoul at the end of September 2026. Updated: 7 November 2026.
