Last updated: October 7, 2026
Seoul Beauty Diary is an independent beauty and shopping-information website operated by Smart Bay in South Korea. This Privacy Policy explains how information is handled when you visit seoulbeautydiary.com, contact us, comment or use features available on the site.
For privacy questions or requests, contact [email protected]. Please do not send passwords, payment-card details, identification documents or sensitive medical information in your initial message.
1. Information we handle
- Correspondence: if you email us, we receive your email address, name if supplied, message and any attachments you choose to send.
- Comments: when comments are enabled and you submit one, WordPress may process the information entered in the form, such as your name, email address, website and comment, together with your IP address and browser information for spam detection and security. Your chosen public name and comment may be visible to other readers; your email address is not intentionally published with your comment.
- Technical and security information: our hosting, content-delivery and security systems may process IP addresses, request times, requested URLs, browser or user-agent details, and security events to deliver and protect the site.
- Analytics: Google Analytics 4 can process information such as pages viewed, referral source, interactions, browser, device information, approximate location and cookie-based identifiers.
We do not currently operate an email newsletter or use Google AdSense on this site. Purchases made after following a retailer link take place on the retailer’s website, not through a checkout operated by Seoul Beauty Diary.
2. Why we use information
We use information to deliver and secure the website, respond to correspondence, manage comments and spam, understand site use, and administer affiliate referrals and related reports. We may also retain information where needed to meet legal obligations, keep business records or establish, exercise or defend legal claims.
Where the GDPR or UK GDPR applies, security, site administration and correspondence may be processed on the basis of legitimate interests where appropriate, and some records may be processed to meet legal obligations. This policy does not treat continued browsing as consent to analytics. Where applicable law requires prior consent for cookies or related processing, publication of this notice does not replace that requirement.
3. Cookies and available controls
This website uses cookies and similar technologies for site functions, security and Google Analytics measurement. We currently do not provide a cookie consent banner or an on-site “Manage consent” control. Google Analytics is configured to load through Site Kit without waiting for a choice in a site-provided consent banner. Analytics requests and cookies may therefore occur when a page loads, subject to your browser settings and blocking tools.
Functional technologies can support requested login sessions, comment preferences and security. Google Analytics may use cookies such as _ga and _ga_* to distinguish browsers and maintain measurement information. Analytics is not necessary to read the articles. The cookies and requests you encounter depend on the pages and features used and your browser configuration.
You can use your browser settings to block or delete cookies and use tracking-protection features to limit requests. Blocking cookies alone does not necessarily stop every analytics request. Deleting cookies does not erase information already received by a provider, and cookies may be set again on a later visit unless blocked. Some controls can affect login or other requested features.
Google offers a Google Analytics opt-out browser add-on for supported browsers. Its scope is Google Analytics, not all website processing or other providers’ technologies. Browser and extension availability vary by device.
We have not verified automatic suppression of Google Analytics in response to Do Not Track or Global Privacy Control signals in the current configuration. Do not assume that sending one of these signals stops analytics requests on this site. You may contact us about privacy rights or objections at [email protected]. Browser tools and email requests do not replace any prior-consent or automated opt-out requirements that apply under law.
4. Google services and embedded content
Google Analytics: we use GA4 to understand which content visitors find useful. Site Kit connects the site to Google services, inserts our Analytics measurement code and lets us view reports. We do not intentionally send names, email addresses or comment text as Analytics event data. Please avoid putting sensitive information into public URLs or comments.
Optional Google sign-in: if you choose to sign in with Google where the feature is offered, Google and our site process information needed for authentication, subject to the permissions shown during sign-in. Google components may receive technical information, such as your IP address and browser details, when they are loaded or used. You do not need a Google account to read the main articles.
Other Site Kit connections, such as Search Console and PageSpeed Insights, help us administer the site and view reports. A service being connected in the administration dashboard does not mean that it necessarily sets a visitor cookie. Google’s own handling of information is explained in its Privacy Policy and information about partner sites and apps.
Embedded videos and social posts: articles may include content from YouTube, Instagram or X. Where embedded content is present and loaded, the provider may receive your IP address, browser information and interactions and may use cookies or associate activity with an account you hold with it. We do not currently use a site-wide consent tool to block embedded services before consent. Where an embed is included, requests to its provider may occur as the page loads, even before you interact with it. A regular link to a social profile is different from an embedded post: following the link takes you to the provider’s website and its own privacy controls. Provider notices include Google / YouTube, Instagram and X.
5. Affiliate links and external retailers
Some articles contain affiliate links. If you follow one and make a qualifying purchase, we may receive a commission at no extra cost to you. As an Amazon Associate I earn from qualifying purchases. Affiliate relationships are disclosed in relevant content; see our Disclosure page.
Affiliate links can contain publisher and campaign identifiers. When you follow a link, a retailer or affiliate network may receive referral information and technical data such as your IP address, browser details, click time and destination. Depending on the program, it may use cookies or other technologies to attribute a subsequent purchase and provide reporting.
Amazon handles its own tracking and purchases under its Privacy Notice. Where a link is issued through another network, such as Rakuten Advertising, the relevant network and retailer also have their own privacy notices and controls. A plain link to a retailer is not necessarily an affiliate link or evidence of an approved partnership.
Affiliate dashboards may provide click, transaction and commission information under the relevant program. We use available reports to understand referrals and manage commissions; we do not operate the retailer’s checkout or receive your payment-card details through our blog. Cookies and privacy choices on external websites are governed by those websites’ own practices and controls.
6. Service providers and disclosures
Information may be handled by providers needed to operate the site, including FastComet for hosting, Cloudflare for delivery and security, Wordfence for security, Google for the services described above, and Akismet for comment-spam filtering. Processing depends on the feature used and the provider’s configuration.
When enabled, profile images through Gravatar can also involve Automattic services. For example, comment-related functionality may use a hash derived from an email address to check for a profile image. Relevant provider notices include Cloudflare, Wordfence and Automattic.
We may disclose information where required by law, to respond to valid legal requests, to protect rights or security, or as part of a lawful business transfer subject to appropriate protections. We do not sell mailing lists. That statement does not determine whether a particular advertising or referral practice falls within a jurisdiction’s broader legal definition of “sale” or “sharing.” Applicable privacy choices and requests are addressed below.
7. How long information is kept
We keep information for as long as reasonably needed for its purpose, considering security, correspondence, legal requirements and dispute resolution. Comments may remain published while the relevant discussion or article is maintained, unless removed. Security logs, backups and affiliate records may have different retention needs and provider-controlled schedules.
Analytics retention depends on the settings of the connected GA4 property and Google’s handling of different report types. Please contact us if you need details of the retention settings relevant to your request; we do not describe a single retention period as applying to every record.
8. International processing
Seoul Beauty Diary is operated from South Korea. Some service providers may process personal data outside your country, including in the United States. Privacy protections may differ between countries. Where transfer safeguards are required, the applicable arrangements depend on the provider, service and transfer route. You can contact us for information about the arrangements relevant to the processing in question.
9. Your privacy rights
Depending on your location and applicable law, you may have rights to request access, correction, deletion, a copy of your data, restriction of processing or portability; to object to certain processing; or to withdraw consent. Relevant US state laws may also provide rights to opt out of certain sales, sharing or targeted advertising and to appeal a decision on a request. These rights depend on the law’s scope and applicable exceptions.
To make a request, email [email protected] with the website or feature involved and what you would like us to do. We may need proportionate information to verify your identity or authority, but please do not send identity documents unless we explain why they are needed. We will respond within applicable legal time limits. Some records may need to be retained for legal, security or other permitted reasons.
You may also have the right to complain to your local data-protection authority. Where applicable law provides an appeal or prohibits discrimination for exercising privacy rights, we will handle your request accordingly.
10. Security and children
We use hosting and security tools and access controls to help protect information. No website, network or storage system can be guaranteed completely secure. Please report suspected security or privacy issues using the contact address above without including unnecessary sensitive information.
This site is intended for a general adult audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has supplied information, please contact us so we can investigate and take appropriate action under applicable law.
11. Updates and contact
We may update this policy when our services, data practices or legal requirements change. The date at the top records the latest update. Where required, we will provide additional notice of relevant changes.
Operator: Smart Bay, operator of Seoul Beauty Diary, South Korea.
Privacy contact: [email protected]
Website: https://seoulbeautydiary.com/