About Seoul Beauty Diary
Hi — I’m Haru. I live in Seoul, and Seoul Beauty Diary is my one-person project.
Seoul Beauty Diary is an independent K-beauty shopping site written from Seoul for readers in the United States, Canada, the United Kingdom and the European Union.
Most K-beauty content online is written by people who have never been to Korea, from the same press images and the same global product pages. That is fine for inspiration, but it does not answer the questions that actually decide a purchase: what does this cost in Korea, is it in stock, which shop ships it to my country, and what do I pay once VAT and duty are added?
Those are the questions this site exists to answer. I check Korean retail prices and availability locally, then compare the shops that ship internationally on the total cost to your door.
The product prices shown may differ from the final delivered cost. Shipping fees, taxes, import duties, and freight charges may vary depending on the seller, the product, and the destination. All cost estimates displayed on this site are approximate only and do not guarantee the final amount you will be charged at checkout.
What I do
- Check Korean retail prices, launch dates and local stock in Seoul
- Compare the same product across the shops that ship to the US, Canada, the UK and the EU
- Calculate the landed cost: shipping, free-shipping thresholds, VAT, import duty and handling fees
- Update posts when prices, rules or availability change, and date every update
What I do not do
- No paid placements and no “sponsored” rankings — a brand cannot buy a position in a comparison
- No medical claims: skincare is not medicine, and I say so when a claim is marketing rather than evidence
- No reviews of products I have not handled or researched properly — if I have not checked it, the post says so
About the name: I write under a pen name for privacy. The prices, stock checks, dates and orders behind every post are real, and corrections are published with the date they were made.
If you spot something wrong, please tell me. Corrections are published with the date.
Sister Publication: Looking for authentic Korean pantry ingredients, brand comparisons, and online grocery guides? Visit our sister editorial project, K-Food Explained (kfoodexplained.com).